CAHI is delighted to present a talk by Gregory A. Waller (Provost Professor of Cinema and Media Studies at the Media School) on his new book, Beyond the Cinema: Sites, Sponsors, Uses, Audiences (University of California Press, 2023).
Beyond the Movie Theater excavates the history of non-theatrical cinema before 1920, exploring where and how moving pictures of the 1910s were used in ways distinct from and often alternative to typical theatrical cinema. Unlike commercial cinema, non-theatrical cinema was multi-purpose in its uses and multi-sited in where it could be shown, targeted at particular audiences and, in some manner, sponsored. Relying on contemporary print sources and ephemera of the era to articulate how non-theatrical cinema was practiced and understood in the US during the 1910s, Waller charts a heterogeneous, fragmentary, and rich field that cannot be explained in terms of a master narrative concerning origin or institutionalization, progress or decline. Uncovering how and where films were put to use beyond the movie theater, this book complicates and expands our understanding of the history of American cinema, underscoring the myriad roles and everyday presence of moving pictures during the early twentieth century.
Gregory A. Waller is Provost Professor in Cinema and Media Studies at IU Bloomington, and editor of Film History: An International Journal. He is the author of Main Street Amusements: Movies and Commercial Entertainment in a Southern City, 1895-1930, which won the Katherine Singer Kovacs Award from the Society for Cinema Studies and the Theatre Library Award. He was also a 2014-15 CAHI Research Fellow.
This event is presented by the College Arts + Humanities Institute with support from the College of Arts + Sciences and the Ruth N. Halls Humanities Fund.